A crew that knows your forecourt. Ready on day one.
Crews for Motor Trade is the Crews platform with the words, tools and ready-made workers of dealerships and finance brokers. Enquiries answered, stock kept true, proposals chased, and you approve what matters.
An edition of Crews. Same platform, same controls.


success driving UK motor-trade websites it had never seen, in our tests.
of tested car pictures kept the vehicle identical when the background changed.
on every action. Finance questions always go to a person.
hosting, with each company's data kept separate from every other.
The jobs that fill your day. Handled.
Enquiries and test drives
Every new enquiry, from the website, email and the phone, gets a friendly reply within a minute and a test drive offered.
Stock checking
Looks a car up from its registration. Checks your stock sheet against what is really on the forecourt and says which cars are reserved, sold or still available.
Proposal chasing
Follows up outstanding finance proposals on a weekday schedule, and hands any finance question to a person.
Calls and voicemail
Answers the phone, takes a message, turns voicemails into tasks and passes the call to a person when it matters.
Pictures and listings
Changes backgrounds and adds price text on car photos while keeping the car exactly as it is. Writes listing copy in your voice.
Aftersales and reminders
Reminds customers about service, MOT and recalls, books the slot and chases the ones who have not replied.
Dealer-introduced or direct. A crew for each.
Brokers get their own set of ready-made workers, shaped around how deals actually arrive and move to funding.
- Dealer-introduced: chase dealers for missing proposals and documents, and keep a clear view of every deal.
- Direct to consumer: follow up every enquiry, gather documents and keep customers informed.
- Finance questions and decisions always come to your people.

Example: a broker worker connected to CRM, accounts and email. Real product screen.
Your stock, your CRM, your accounts.
Crews connects to the tools a motor business already runs. Examples of what crews connect to:
It is 9am. The overnight work is done.
Here is what a motor-trade crew can have waiting for you when you open up.
- SOvernightAnswered new enquiries and offered test drives.
- S06:30Checked the stock sheet. Two cars flagged as reserved.
- P07:00Drafted reminders for every outstanding proposal.
- !Needs your OKSend 6 proposal reminders. Mr Evans has a finance question for a person.ApproveNot now
Start with a plan. Not a blank page.
Crews for Motor Trade comes with a fillable Strategy Toolkit and a pack of ready-made workers, so you can decide what to hand over first.
Strategy Toolkit
A guided workbook for your dealership or brokerage: your process, your systems, your priorities, and a first 30, 60 and 90 days.
Template worker packs
Ready-made workers for your business type. Tick the ones you want and tailor them like a job description. Choose how much freedom each gets, from adviser to full autopilot within limits.
Your own words
Stock, enquiry, test drive, proposal, part-exchange. The crew speaks the way your showroom does, so staff feel at home from the first chat.
Put a crew to work. Keep the final say.
See Crews running a real job for a business like yours, in 30 minutes. Or tell us the job and we will build the crew for you.